What is Personal Branding and Why Should You Care?

Image representing Brand-Yourself as depicted ...
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Personal branding is basically a means of marketing yourself.  It is usually spoken of in regards to careers.  It follows the marketing concept of packaging.

Think about it this way.  When you go to the store are you attracted to the item that is packaged in a plain brown box or does the one with colors and attractive design catch your eye first?  Usually, it is the one that is packaged up attractively, isn't it?

When you brand yourself, you are making sure that you are the one that catches the eye of companies that are hiring in your field, rather than someone else.  Some of branding is literally, the packaging - what you wear, but there is more to it than that.

Branding is about let employers know about your skills and your talents.  Yes, you're going to do this in your resume and cover letter but why not start even before you are going to apply for a job.  You can brand yourself online as an expert in your chosen career if you think carefully about it.

Personal branding can also involve being attached to projects and causes.  You might volunteer with a cause that is related to your industry or you might create your own project to demonstrate your worth.

You can personally brand yourself in many ways including:

  • blogging
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • writing articles
  • joining organizations
  • ...and more