Wednesday, April 23, 2014

Ways to Find Out What Social Media Has to Say About Your Company

Picture source: http://www.freeimages.com/photo/1442274
Does your company think about what is being said about them in the social media world?  It should.  Millions of users are on Facebook, Twitter, LinkedIn, and other social networks and they talk about everything.  They might be talking about your company right now. If they are, you need to be able to respond to them.  You need to be aware of what is being said, especially if it is something negative. 

But how can you find out?  There are several tools that make it easier for you to keep up-to-date with what is being said about your company.

Google Alerts is one of the easiest ways to see where your company stands online, not only in social media but in blogs and in the news.  Go to Google.com and search for your company’s name in quotes.  Then scroll down to the bottom of the page and you will find an option to create an alert.  When you create an alert you will get a daily or weekly notification when something new about your company comes up.

Kurrently is another tool that you can use without needing to sign up. Just type your company’s name into the search bar and you’ll see a live feed of everything that is said in real time.  It can update slowly or quickly and it will show you the dates of when things are said.  It’s great for a quick peeks at what is going on on sites like Facebook and Twitter.

SocialMention gives you an even wider selection of information.  Not only can you find out what is being said about your company but you can also see whether it is negative or positive, who is saying things the most, and how often your company is mentioned in social media.

Addictomatic has a fun setting where you can check out blogs that mention your company, YouTube and Truveo videos, the top Yahoo search results, and more.  There is even a certain amount of customization that allows you to choose what you want to see.

There are some other great social media tools out there so experiment and find out which ones work for you.  But most importantly – monitor you company’s reputation.

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