Let's face it - social media has become a major part of our social lives. It has become more of a social norm to be on Facebook than not! While these sites are great for keeping up with friends and family, did you know they can help you professionally as well?
Facebook has evolved significantly since it was first founded in 2004 (can you believe it has been more than 10 years since Facebook entered our vocabularies?). In the beginning, the social network was used primarily for personal interactions with friends and family. Now, it has become a platform for businesses to showcase their brand and interact with their customers.
What does this have to do with your job search? Remember that the posts you put online might be accessed by your potential employers (especially if your profile is not set to private). Use Facebook to demonstrate to your potential employers that you are professional and well-rounded. Your
- Review your timeline content and hide or delete any content that might be considered inappropriate.
- You can choose to set your profile to private so that your posts can only be seen by your friend list.
- Make individual pictures only viewable to certain friends. This can also include pictures that you are tagged in on your friends' profiles so untag or delete any photos that are inappropriate.
Many businesses are now on Twitter so use this to your advantage for your job research. Follow potential employers to get a better idea of the topics that are important to them, the causes they believe in and the activities that they host.
Your Twitter Checklist
- Review the accounts you follow and make sure they present the image you want to project.
- Review your tweets and delete any that can be considered inappropriate.
- Control who can see your tweets and updates. Don't allow people to find you via email or using the "people you may know" feature
We've talked about the benefits of having a LinkedIn account before if you are job hunting. Remember that LinkedIn is used to showcase your professional skills, so choose your updates wisely. Use LinkedIn to connect with your old employers, co-workers, or instructors. Once you are connected with them, these people can endorse your skills. Are you a great communicator? or perhaps you are great at multi-tasking. You can list your skills on your profile and have your network endorse and support you.
Your LinkedIn Checklist
- Make sure you have a professional headshot to use as your profile picture.
- Control who can see your updates, what shows up on their feeds and whether or not you would like your network to see the changes you've made to your profile.
- Fill in your profile! Enter in any relevant employment history, education and achievements.
- Add at least 3 skills to help you get found in searches - enter in keywords that would be relevant for your industry e.g. Health Care, IT, administration etc.
Lastly, don't forget to Google yourself! You can find out what pages, sites, associations your name is associated with because whatever you find on there, your potential employer will be able to find as well!